SEO Tips: What you should know about Google Panda Algorithm

seo company Singapore- Google Panda

One of the most concerned issues by professional SEO company Singapore is Google Panda algorithm, the latest Google’s search algorithm which aims to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.

What is Google Panda?

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google's webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. (refers to Wikipedia)

History of the Google Panda Algorithm Updates:
 

·         February 23, 2011: Panda 1

·         April 11, 2011: Panda 2 (Ref. 2.0)

·         May 9, 2011: Panda 3 (Ref. 2.1)

·         June 21, 2011: Panda 4 (Ref. 2.2)

·         July 23, 2011: Panda 5 (Ref. 2.3)

·         August 12, 2011: Panda 6 (Ref 2.4)

·         September 28, 2011: Panda 7 (Ref 2.5)

·         October 5, 2011: Panda 8 - Flux

·         November 18, 2011: Panda 9 (Ref. 3.1)

·         January 18, 2012: Panda 10 (Ref. 3.2)

·         February 27, 2012: Panda 11 (Ref. 3.3)

·         March 23, 2012: Panda 12 (Ref. 3.4)

·         April 19, 2012: Panda 13 (Ref. 3.5)

·         April 27, 2012: Panda 14 (Ref. 3.6)

·         June 8, 2012: Panda 15 (Ref. 3.7)

·         June 25, 2012: Panda 16 (Ref. 3.8)

·         July 24, 2012: Panda 17 (Ref. 3.9)

·         August 20, 2012: Panda 18 (Ref. 3.9.1)

·         September 18, 2012: Panda 19 (Ref. 3.9.2)

·         September 27, 2012: Panda Update 20

·         November 5, 2012: Panda 21

·         November 21, 2012: Panda 22

·         December 21, 2012: Panda 23

·         January 22, 2013: Panda 24

·         March 14, 2013: Panda 25

·         June 28, 2013: Panda 26

·         May 20, 2014: Panda 4.0

·         September 23, 2014: Panda 4.1

How can you prevent the judgment by Google Panda?

It seems not new to any professional SEO company that content should be qualify enough to be published on site, not just for the sake of traffic. This is the main reason why Google made the update to stop sites from posting content only to attract visitor to go to the site and click the ad. Here are some tips for you to keep yourself away from being affected by Google Panda:

Separate out low quality content: block the indexing and crawling of all low quality content to stop it from lowering the ranking of your website. All products should be given an unique description and listing to avoid being marked as “low quality” content by Panda.

Focus on unique content: As being mentioned above, your content is judged by Panda in order to prevent the duplicate content and stealing ideas. Hence, don’t steal ideas and content from other articles and try to produce your own and unique content.

Stay focused on authority: It refers to your links, your tweets and your resources related to the site. In terms of link building, more weight will be put on the more authoritative links, which makes your article more trustworthy.

Conclusion

As a professional SEO company, you always have to take the Google Panda algorithm into consideration in case of negative SEO to avoid Google penalty. Due to being algorithmic not manual, it will be not easy. Are you in concern of your web’s ranking? Or do you think your site is affected by Google penalty?  Contact SEO Company Singapore at +65 6871 4838  for accurate diagnosis and boost your page ranking. 

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