According to SEO company Singapore, the benefit of having a profile on social media sites such as Facebook, Pinterest and Twitter is the higher chance of showing up in Google searches for relevant-to-your business keywords. You are far more likely to be listed higher in the rankings for this keyword search, because of the power of these platforms. Unfortunately, your independently-hosted website doesn’t have the same ranking value as these major root domains. It’s very easy to apply these Pinterest SEO best practices in your marketing strategy, so read on!.
As you all know, Search engine optimization (SEO) is an extremely important component of any marketing strategy on social media. Pinterest members spend more time and money shopping frequently than of any other social network. There are lots of great opportunities that a successful Pinterest Pin can promote your brand. However, in order to get your products known, shared and loved on Pinterest, you have to learn about Pinterest’s effect on professional SEO service and tips to master it.
What is Pinterest?
Pinterest is an online pinboard, a visual take on the social bookmarking site. Unlike other social bookmarking sites, such as Digg and StumbleUpon, content shared on Pinterest is driven entirely by visuals. In fact, you can’t share something on Pinterest unless an image is involved. (refers to : dummies)
Pins are not limited to web pages alone, you can pin media content such as images and videos. As of this writing, Pinterest is one among the top 10 social networks, consequently making it an inevitable social media.
Benefits of SEO Pinterest in your web presence
Firstly, build backlinks to your website: Pinterest can create a huge number of backlinks for your site. According to professional SEO company Singapore, backlink is an invaluable thing to have, as search engines create page rankings by taking into account how many outside links lead people back to your site. With proper usage of Pinterest, you can easily create lots of useful backlinks.
Secondly, all images pinned to a board have links back to the original published source, which can provides referral traffic as well. You can post your product and service images and videos but be careful of the “self-promotion”. Instead, you should get audience certain value by sharing quality content relevant to their interests and worth liking, commenting on, and re-pinning.
Thirdly, it increases your rankings and prominence in local search: You can create a board highlighting local attractions of your business’ city or region. The information illustrates your connection to the area and lets local customers know where to visit and find you.
Lastly, Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins) which are factored into Google’s and Bing’s organic search algorithms.
Some Tips to increase your SEO with Pinterest
Like many other social networking sites, content is an important element that decides the traffic and bounce rate of your site. Hence, successful Pinterest SEO strategy will be able to create content that makes readers share. Also, if people find your content informative and helpful, there is more likelihood they will follow you.
Write strong description
Ensure the description is filled with searchable keywords that describe the product or page. However, don’t make it look like spammy content since the description serve as captions. Don’t use hashtags which is meaningless to Pinterest.
Set up rich Pins
Like Twitter Cards, Rich Pins are solution to pull structured data from your site and display it on Pinterest. Various types of Rich Pin decide the price and availability for a product, ingredients for a recipe or address, phone number and maps for a place. Such content will rank higher in Pinterest and turn out to be visible in Pinterest users’ feeds and therefore has a higher click-through rate.
Build up followers
If your content is remarkable enough, you will notice other users are following you. Building a following is an essential part of any Social media SEO expert strategy. Try to pin other posts, comment and like them, which is a great chance for the original author of that post to follow you. In addition, you can create different Pinboards and get more visitors to your board, then consequently they land on your site.
There are lots of ways to increase SEO with Pinterest, but all of those tips shared above will be the basic to your SEO Pinterest starting. Hopefully your SEO result will improve significantly after applying our guides.
Source: Reliable online SEO marterials